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Social Media Marketing (SMM)

SMM

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Social Media Marketing

Social Media has changed how brands communicate with their audiences forever. We specialize in strategic social media campaigns that focus on building brand awareness and protecting a positive brand image, drive traffic to your website, generate new leads, boost brand engagement and creating loyalty among fans. We offer three campaigns and also create and execute custom campaigns for our users.


Campaigns

SMM

Facebook - Paid Advertisments

SMM

Advertisments

SMM

Social Media Campaigns


Facebook - Paid Advertisments



Facebook Ads marketing helps attract more customers by displaying your advertisements on Facebook. This opens your business to millions of active online users thus providing you a competitive edge.

The Facebook Ad campaign will incorporate five different steps:

SMM

1 Website Analysis and Keyword Research

We do detailed keyword research and website analysis to prepare a list of core keywords that best describe your business, products or services and are in tune with your campaign goals

2 Ad Copy Development

We help you create an effective Adcopy that attracts your target group and helps in conversions.

3 Bid Management

We use our expertise to bid on keywords that deliver excellent return on investment (ROI) and Conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly. This is done to ensure your goals are in-line with your Ad spend.

4 Campaign Management

We use our expertise to manage your campaign effectively by having your campaign up and running in no time to generate relevant traffic to your website for targetedkeywords. We monitor your campaign's performance and suggest corrective action if required, to achieve desired results.

5 Regular Tracking and Analysis

We provide weekly and monthly reports with detailed information on click through rates (CTRs) conversion rates and keyword quality scores during the campaign. This helps you understand the performance of you campaign on weekly or monthly basis.

Advertisements

We will be focusing on the following advertisement types:

  • Domain ads in Right column
  • Page post links - In news feed, Right column and mobile
  • Multi product: In news feeds and mobile
  • Likes and engagement for your Facebook page
  • Page likes
  • Page post Photo
  • Page post Video
  • Page post Text


Social Media Campaigns


The Social Media Campaign will incorporate
five different steps:


1. Requirement Phase

  • Goals ande xpectations from client will be laid down and accordingly will be used to plan the social media campaign.

2. Research Phase

  • Research Phase will involve finding the facts the figures around the business and use them to understand the appeal of the content needed to be generated.
  • The research phase will also involve finding the probable competitors in the social media and Monitoring.

3. Implementation Phase

  • Creating social profiles in the major networking sites.
  • Writing blog post on daily basis.
  • Promoting the articles in social bookmarking and social networking sites i.e. Blogger, Delicious, Facebook, GoogleBuzz, StumbleUpon, Linkedin
  • Engaging with fan base via Facebook Fan Page and LinkedIn with relevant content (multi-media).
  • Setting up distribution channels across networking sites to send effective messages to people.
  • Setting up Social Profile Advertisement through different Ad Platforms

4. Monitoring Phase

  • Setting up system to track special keywords related to the business.
  • Tracking the traffic of the website and comparing with the activities in the Social Media Space.
  • Tracking the amount of interactions in Social Profiles.
  • Tracking the click Stream TMs link tracking framework (nxy.in)

5. Analytics Reporting and Monitoring

  • Monthly Report: At the end of each month, we will send you a monthly Report that shows you clearly the positive effect and benefits of social media in yourbusiness.
  • Facebook Weekly Posts: We create original, engaging statuses that encourage your fans to interact with you and build trust.
  • Facebook Interaction Level: We interact with people on Facebook on your behalf who comment on your status, post on your wall, or message you directly.
  • Statistics Report: Our statistics report will show you all of the statistics from your social media efforts for that month/fortnight. Our reports make it easy for anyone to understand how things are progressing, and how it's positively impacting your business.


Social Media Marketing (SMM) Package
Lead Generation Platform Google / Facebook / Instagram / Linked In / All Social Media
Local Business Listing Google My Business
Price 5% Service charge on actual amount spent by the client subject to a minimum of ₹ 5,000/- + GST@18%
Note The Advertisement Budget is paid by the client
Digital Branding & Marketing Strategy
Business Marketing Consultation
Current Scenario Analysis
Objectives & KPI’s
Identifying Strength & Weakness
Identifying New Opportunities
Ideation, Growth & Improvement Strategies
Strategic Planning
Competitive Analysis
Your Competitors
Competitors Current Strategy
Competitors Backlink Analysis
Social Media Competitive Analysis
Identifying Strength & Weakness
Solving Strength & Weakness
Social Media Marketing
Initial Setup
Keyword Research
Landing Page Design & Optimization 1
Monthly Ad Spend (Paid by Client)
Initial Estimate Report
Conversion Tracking
Campaign Management
Reporting
Standard Reporting
Acquisition Reporting
Performance Reporting
Customer Support
Account Manager
Dedicated Resources
Meeting Monthly Once
Email
Chat
Phone
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