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Search Engine Marketing (SEM)

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Search Engine Marketing

Search Engine Marketing (SEM) / Pay Per Click (PPC) for Website / Microsite

Search Engine Marketing(SEM) or Pay Per Click (PPC) is promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.


GOOGLE ADWORDS

Paid Advertisements

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. This helps attract more customers by displaying your advertisements and opening your business to millions of active online users thus providing you a competitive edge.

The Google Adword campaign will incorporate five different steps:

Content

Website Analysis and Keyword Research

We do detailed keyword research and website analysis to prepare a list of core keywords that best describe your business, products or services and are in tune with your campaign goals
SEM

Ad Copy Development

We help you create an effective Adcopy that attracts your target group and helps in conversions.
SEM

Bid Management

We use our expertise to bid on keywords that deliver excellent return on investment (ROI) and Conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly. This is done to ensure your goals are in-line with your Ad spend.
SEM

Campaign Management

We use our expertise to manage your campaign effectively by having your campaign up and running in no time to generate relevant traffic to your website for targeted keywords. We monitor your campaign's performance and suggest corrective action if required, to achieve desired results.
SEM

Regular Tracking and Analysis

We provide weekly and monthly reports with detailed information on click through rates (CTRs) conversion rates and keyword quality scores during the campaign. This helps you understand the performance of you campaign on weekly or monthly basis.
Search Engine Marketing (SEM)/Pay Per Click (PPC) Package
Lead Generation Platform Google / Facebook / Instagram / Linked In / All Social Media
Local Business Listing Google My Business
Price 5% Service charge on actual amount spent by the client subject to a minimum of ₹ 5,000/- + GST@18%
Note The Advertisement Budget is paid by the client
Digital Branding & Marketing Strategy
Business Marketing Consultation
Current Scenario Analysis
Objectives & KPI’s
Identifying Strength & Weakness
Identifying New Opportunities
Ideation, Growth & Improvement Strategies
Strategic Planning
Competitive Analysis
Your Competitors
Competitors Current Strategy
Competitors Backlink Analysis
Social Media Competitive Analysis
Identifying Strength & Weakness
Solving Strength & Weakness
Google AdWords (PPC)
Initial Setup
Keyword Research
Landing Page Design & Optimization 1
Search Advertising
Display Advertising
Video Ads
App Promotion Ads
Remarketing
Product Listing Ads (PLAs)
Campaign & Adgroup Development
Creative Ad Copy
Cost Per Acquisition Optimization
A/B Split Testing
Display Advert Banner Designing
Monthly Ad Spend (Paid by Client)
Initial Estimate Report
Conversion Tracking
Campaign Management
Google Adwords Monthly Report
Reporting
Standard Reporting
Acquisition Reporting
Performance Reporting
Customer Support
Account Manager
Dedicated Resources
Meeting Monthly Once
Email
Chat
Phone
Contact Us