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Lead Generation Campaigns

Lead

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Lead Generation Campaigns

A lead is any person who indicates interest in a company's product or service in some way. Lead generation campaign is the process of attracting and converting strangers and prospects into a Lead.

We use Google Ads, Facebook Ads to drive customers to your Landing page thereby generating Leads for your business.

Lead Generation Process

Leads
  • The visitor discovers your business through SEM (Google Ads) or SMM (Facebook Ads) or your online advertisements in web portals etc.
  • The visitor then clicks on your call-to-action (CTA) — Online Ad that encourages the visitors to take some sort of action.
  • The CTA takes your visitor to a landing page, which is a web page or a microsite that is designed to capture lead information in exchange for an offer
    Note: Please note that an offer is the content or something of value that's being "offered" on the landing page, like discounts on your products, which must have enough, perceived value to a visitor for them to provide their personal information.
  • Once on the landing page, your visitor fills out a form with their personal info indicating their interest in your offer becoming a lead.

Requirement & Research Phase

The Lead Generation campaign will incorporate five different steps:

1 Requirement & Research Phase

Goals and expectations from client will be laid down and accordingly and will be used top lan the Lead Generation campaign on various platforms e.g. Google, Facebook, other Online Platforms. Research Phase will involve finding the facts the figures around the business and use them to understand the appeal of the offer or content needed to be created in the Landing page or Microsite.

2 Website Analysis and Keyword Research

We do detailed keyword research and website analysis to prepare a list of core keywords that best describe your business, products or services and are in tune with your campaign goals

3 Bid Management

We use our expertise to bid on keywords that deliver excellent return on investment (ROI) and Conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly. This is done to ensure your goals are in-line with your Ad spend.

4 Campaign Management

We use our expertise to manage your campaign effectively by having your campaign up and running in no time to generate relevant traffic to your website for targetedkeywords. We monitor your campaign's performance and suggest corrective action if required, to achieve desired results.

5 Regular Tracking and Analysis

We provide weekly and monthly reports with detailed information on click through rates (CTRs) conversion rates and keyword quality scores during the campaign. This helps you understand the performance of you campaign on weekly or monthly basis.


Search Engine Marketing (SEM)/Pay Per Click (PPC) Package
Lead Generation Platform Google / Facebook / Instagram / Linked In / All Social Media
Local Business Listing Google My Business
Price 5% Service charge on actual amount spent by the client subject to a minimum of ₹ 5,000/- + GST@18%
Note The Advertisement Budget is paid by the client
Digital Branding & Marketing Strategy
Business Marketing Consultation
Current Scenario Analysis
Objectives & KPI’s
Identifying Strength & Weakness
Identifying New Opportunities
Ideation, Growth & Improvement Strategies
Strategic Planning
Competitive Analysis
Your Competitors
Competitors Current Strategy
Competitors Backlink Analysis
Social Media Competitive Analysis
Identifying Strength & Weakness
Solving Strength & Weakness
Google AdWords (PPC)
Initial Setup
Keyword Research
Landing Page Design & Optimization 1
Search Advertising
Display Advertising
Video Ads
App Promotion Ads
Remarketing
Product Listing Ads (PLAs)
Campaign & Adgroup Development
Creative Ad Copy
Cost Per Acquisition Optimization
A/B Split Testing
Display Advert Banner Designing
Monthly Ad Spend (Paid by Client)
Initial Estimate Report
Conversion Tracking
Campaign Management
Google Adwords Monthly Report
Reporting
Standard Reporting
Acquisition Reporting
Performance Reporting
Customer Support
Account Manager
Dedicated Resources
Meeting Monthly Once
Email
Chat
Phone
Contact Us


Social Media Marketing (SMM) Package
Price 5% Service charge on actual amount spent by the client subject to a minimum of ₹ 5,000/- + GST@18%
Digital Branding & Marketing Strategy
Business Marketing Consultation
Current Scenario Analysis
Objectives & KPI’s
Identifying Strength & Weakness
Identifying New Opportunities
Ideation, Growth & Improvement Strategies
Strategic Planning
Competitive Analysis
Your Competitors
Competitors Current Strategy
Competitors Backlink Analysis
Social Media Competitive Analysis
Identifying Strength & Weakness
Solving Strength & Weakness
Social Media Marketing
Initial Setup
Keyword Research
Landing Page Design & Optimization 1
Monthly Ad Spend (Paid by Client)
Initial Estimate Report
Conversion Tracking
Campaign Management
Reporting
Standard Reporting
Acquisition Reporting
Performance Reporting
Customer Support
Account Manager
Dedicated Resources
Meeting Monthly Once
Email
Chat
Phone
Contact Us