Needtoday
DIGITAL BRANDING & MARKETING
CONSULTING PROPOSAL
from
Needtoday Digital
“Needtoday Digital evaluates the current Digital Marketing efforts of the organisation, identifies opportunities, outlines a roadmap to build their digital brand and achieve their marketing goals”
| Needtoday DIGITAL BRANDING & MARKETING CONSULTING PROPOSAL |
|---|
| Main Features |
| Needtoday Digital evaluates the current Digital Marketing efforts and performance of the customer on all Digital Marketing channels, identify opportunities, outlines a roadmap to build their digital brand, grow their business online and achieve their marketing goals. |
| Process |
| Digital Branding & Marketing Strategy Audit |
| Digital Audit |
|
| KEY RECOMMENDATIONS |
| ROADMAP |
| TRACKING & MONITORING |
| REPORTING |
| Needtoday DIGITAL BRANDING & MARKETING CONSULTING PROPOSAL |
|---|
| Main Features |
| Process |
| Digital Branding & Marketing Strategy Audit |
| Business Marketing Consultation |
| Current Scenario Analysis |
| Objectives & KPI's |
| Identifying Strength & Weakness |
| Identifying New Opportunities |
| Ideation, Growth & Improvement Strategies |
| Strategic Planning |
| Digital Audit |
| Website SEO Audit |
| Business Marketing Consultation |
| In depth Audit of Your Website |
| Site map / Navigation flow Assessment |
| Assess website friendliness to Search engine robots |
| Check Header Status, Meta Robots, Google Cache of Pages |
| Content Duplicity Check |
| Initial Backlinks Analysis |
| Google Penalty Check |
| Competition Analysis |
| Keyword Research |
| Duplicate Content Check |
| Initial Rank Report |
| In-depth Site Analysis |
| Broken link Check |
| Backlink/inbound links analysis |
| Online reputation Check |
| Social Metrics Analysis |
| ORM Keywords Analysis |
| Link Building strategy |
| Mobile Responsiveness Check |
| SSL Check & Recommendations Only |
| AMP Check |
| Site Favicon Check |
| 404 Custom URL Checkk |
| Competitive Analysis |
| Your Competitors |
| Competitors Current Strategy |
| Competitors Backlink Analysis |
| Social Media Competitive Analysis |
| Identifying Strength & Weakness |
| Solving Strength & Weakness |
| Search Engine Optimization (SEO) Audit |
| Website Analysis |
| Content Duplicity Check |
| Initial Backlinks Analysis |
| Google Penalty Check |
| Competition Analysis |
| In Depth Keyword Research |
| No. Of Keywords |
| On Page Optimization |
| On page Changes |
| Title Tags Optimization |
| META Tags Optimization |
| Content Optimization |
| Voice Search Optimization (AI Based) |
| HTML Code Optimization |
| Canonicalization / 301 Redirect |
| Website Permalinks Analysis |
| Internal Linking |
| Hyperlink Optimization |
| Website Responsive Check |
| Check Mobility Issues |
| Custom 404 Page |
| URL Structure Analysis / Optimization |
| No Follow on External Links |
| Pages H tags optimization |
| Robots.Txt Creation / Optimization |
| Schema Mark-up Implementation |
| Featured Snippet Optimization |
| Images Optimization |
| Schema Markup Analysis |
| Footer Optimization |
| Website Page Load Optimization (Desktop) |
| HTML & XML Sitemap Creation |
| Google Webmaster Tools Setup |
| Google Analytics Setup & Integration |
| Bing Webmaster Tools Set Up |
| Link Google Analytics to Google Tag Manager |
| Off Page Optimization |
| Search Engine Submissions |
| Blogs Social Bookmarking Links |
| Webpage / Blog Post |
| Custom Graphics And / Or Illustrations To Support Your Blogs |
| Contextual Links |
| Keyword Used In Anchor Text |
| Web 2.0 Profile Creation |
| Press Release Submission |
| Premium PR Distribution |
| Social Bookmarking Links |
| Classified Submissions |
| Guest Blogging |
| Blog Commenting |
| Article Submissions |
| Image Submissions |
| PPT Submission |
| DOC / PDF Submission |
| Forum Posting |
| Directory Submissions with high DA website |
| Video Submission |
| Local Search Optimization |
| Google My Business / Bing Local Listing |
| NAP Syndication |
| Citation Building / Local Business Listing |
| Classified Submissions |
| Customer Review /Testimonial Submission |
| Local Search Engine Submission |
| Setting Geo Targeting in Google |
| Contact Address in Footer |
| Content Creation and Marketing Audit |
| Content Marketing Assessment |
| Keywords Targeted Content Creation |
| Creative Image Creation |
| Instagram Reel Creation |
| Video Creation (From Stock Images) |
| Infographic Creation every |
| Blog Writing |
| Article Writing |
| Press Release Writing |
| Web 2.0 Profile Writing |
| PPT Creation |
| Guest Blog Writing (Charges to be paid by Client) |
| Google AdWords (PPC) Audit |
| Initial Setup |
| Keyword Research |
| Landing Page Design & Optimization |
| Search Advertising |
| Display Advertising |
| Video Ads |
| App Promotion Ads |
| Remarketing |
| Product Listing Ads (PLAs) |
| Campaign & Adgroup Development |
| Creative Ad Copy |
| Cost Per Acquisition Optimization |
| A/B Split Testing |
| Display Advert Banner Designing |
| Monthly Ad Spend (Paid by Client) |
| Initial Estimate Report |
| Conversion Tracking |
| Campaign Management |
| Google Adwords Monthly Report |
| Social Media Optimization (SMO) Audit |
| Social Media Strategy |
| Social Profile Creation / Bookmarking |
| Social Media Profile Optimization |
| Reporting |
| Facebook / Instagram |
| Facebook Account Setup |
| Facebook Cover Image |
| Facebook Timeline Design |
| Custom URL Creation |
| Group Join |
| Post Sharing In Groups |
| FB / Insta Timeline Status Posting |
| Video Sharing (Provided By Client) |
| Facebook Wall Updates |
| Fan Page Creation |
| Facebook Ads Management (Paid by Client) |
| Facebook Insight Monitoring |
| Targeted Page Likes |
| Facebook Call to Action |
| Account Creation |
| Custom Twitter Background & Profile |
| Profile Optimization |
| Tweets Posting |
| Targeted Twitter Followers Increase |
| Retweets |
| Cover Photo Creative And Upload |
| #Hashtag Trend Research |
| Twitter Analytics Monitoring |
| Linked In |
| LinkedIn Account (Personal Profile) |
| Profile Keyword Optimization |
| Company Page Creation |
| Company Page Follower Increase |
| Profile Building & Engaging in Conversations |
| LinkedIn Post Sharing |
| Targeted LinkedIn Connection |
| Relevant Group Joining |
| Company Page Creation |
| Pinterest Account |
| Profile Optimization |
| Profile Content Writing |
| Website Verification |
| Business Account |
| Board Creation |
| Pins Posted |
| Followers |
| Reporting |
| YouTube |
| Account Creation / Management |
| YouTube Channel Creation |
| Keyword Research |
| YouTube Channel Setup / Optimization |
| Video Title / Description Optimization |
| Video Tags / Channel Tags Optimization |
| YouTube Background Design |
| Embedding Videos in Articles/Blogs |
| Social Sharing of Videos |
| Embedding / Sharing Videos on Q&A |
| Video Submissions |
| Podcast Creations |
| Podcast Submissions |
| Video Views |
| YouTube Video Likes |
| Subscribers |
| Video Marketing Monthly Report |
| Paid Ads Audit |
| Google Ads Campaigns |
| Facebook Ad Campaigns |
| Instagram Ad Campaigns |
| Twitter Ad Campaigns |
| Linkedin Ad Campaigns |
| Youtube Ad Campaigns |
| All Social Media Ad Campaigns |
| Lead Generation Campaign Audit |
| Paid Ad Campaigns per month |
| Online Reputation Monitoring (ORM) Audit |
| Company Profile Creation |
| Search Positions Monitored |
| Blog Posting |
| Blog Promotion |
| Social Bookmarking |
| Article Posting |
| Article Promotion |
| Business Listing |
| Customer Reviews / Ratings |
| Development of Micro Sites (Paid by the Client ) |
| Q&A Posting |
| ORM Monthly Report |
| Email Marketing |
| Monthly Email distribution* |
| Custom Template |
| Target Customer Keywords & Demographics |
| Campaign Run |
| Campaign Reporting |
| SMS, Whatsapp & Voice Marketing |
| Lead Management |
| Conversion Rate Optimization (CRO) Strategy |
| Visitor Analysis |
| Google Page Speed Optimization |
| Google Website Optimizer |
| Website Copy Analysis |
| Site Navigation Analysis/Modification |
| A/B Testing & Implementation |
| Call To Action Analysis & Design |
| Website Conversion Optimization |
| Conversion Funnel Optimization |
| Tracking & Monitoring |
| Google Analytics Monitoring |
| Google Webmaster Monitoring |
| Google Adwords Conversion Code Setup |
| Google Adwords Remarketing Code Setup |
| Goal Conversion Setup & Tracking In Analytics |
| Reporting |
| Standard Reporting |
| Acquisition Reporting |
| Performance Reporting |
| Event Tracking |
| Applying Spam Filters |
| Loading Speed Optimization |
| Enhancement Suggests |
| Customer Support |
| Account Manager |
| Dedicated Resources |
| Meeting |
| Chat |
| Phone |