Digital Branding

The goal of brand stories is to make consumers and other stakeholders aware of the brand and to keep it top-of-mind so that at the time of a purchase decision, consumers spontaneously recall the brand; stories also contribute to a clear, one-of-a-kind and appealing brand image as well as to systematically building this image over the long term.

• Positive Stories and experiences in episodic memory
• Brand experiences based on Reward promise by the brand
• Consumer oriented Experiences which position our brand uniquely
• People from the company - Stories can be about the CEO, a manager, a team, employees in general or from a area like R&D, production or trainees.
• Protagonists - People, who support the action of the brand, e.g. Distributors, Dealers and experts.
• Biographical Stories - When did the brand enter market? When did it grow and mature?
• User stories - The brand can talk about how it solves problems and satisfies consumers.
• Company Stories - These stories are about the beginnings of the company, about history, winning market share and customer satisfaction connecting company, brand and consumer.
• Consumer Stories/Testimonials
• Life event Brand Stories - Stories about the day-to-day lives of the housewife, meaning a brand has for out-of-the-ordinary life events like the birth of a child, marriage, your first apartment or building a house. It shows that the brand understands their consumer's lifestyle. The stories also credibly illustrate that your brand is a part of this lifestyle and enriches consumers' lives.