Lead Generation campaigns to increase your Leads and Revenue
A lead is any person who indicates interest in a company's product or service in some way. Lead generation campaign is the process of attracting and converting strangers and prospects into a Lead.
We use Google Ads, Facebook Ads to drive customers to your Landing page thereby generating Leads for your business.
Lead Generation Process:
· The visitor discovers your business through SEM (Google Ads) or SMM (Facebook Ads) or your online advertisements in web portals etc.
· The visitor then clicks on your call-to-action (CTA) — Online Ad that encourages the visitors to take some sort of action.
· The CTA takes your visitor to a landing page, which is a web page or a microsite that is designed to capture lead information in exchange for an offer
Note: Please note that an offer is the content or something of value that's being "offered" on the landing page, like discounts on your products, which must have enough, perceived value to a visitor for them to provide their personal information.
· Once on the landing page, your visitor fills out a form with their personal info indicating their interest in your offer thus becoming a lead.
